Agent Academy
Steinberg Sports & Entertainment Presents:
Leigh Steinberg’s Agent Academy
“I just started a job at an agency in Cleveland and I wanted to thank you (Leigh) for the knowledge you instilled in us that day. I really couldn’t have done it without your inspiration.” — David Mariotti (2015 Philly Agent Academy Attendee)
Upcoming 2017 Agent Academy Dates
1. Midwest Academy
July 22, 2017 – Version 1.0 – Sample Agenda Below
July 23, 2017 – Version 2.0 – Sample Agenda Below, special guest: TBA
Location: Ohio State University (Columbus, OH)
Rotunda Room (2nd floor)
Mason Hall 250 W Woodruff Ave Columbus, Ohio 43210
Cost:
Version 1.0 Only: $250 (Student), $375 (Professional) per attendee (includes purchase of book and lunch)
Version 2.0 Only: $250 (Student), $375 (Professional) per attendee; *Previous Version 1.0 attendees receive single-day discounted rates of $200 and $325, respectively.*
Version 1.0 & 2.0: $400 (Student), $650 (Professional) per attendee (includes purchase of book and both lunches)
2. Southwest Agent Academy
July 29, 2017 – Version 1.0 – Sample Agenda Below
July 30, 2017 – Version 2.0 – Sample Agenda Below, special guest: TBA
Location: Steinberg Sports Headquarters (Newport Beach, CA)
Cost:
Version 1.0 Only: $250 (Student), $375 (Professional) per attendee (includes purchase of book and lunch)
Version 2.0 Only: $250 (Student), $375 (Professional) per attendee; *Previous Version 1.0 attendees receive single-day discounted rates of $200 and $325, respectively.*
Version 1.0 & 2.0: $400 (Student), $650 (Professional) per attendee (includes purchase of book and both lunches)
All Payment Should Be Made Using This Link: Steinberg Sports Agent Academy
(***Please include the date(s) and location of the Agent Academy you would like to attend as well as your email address in the message of the Venmo payment)
Agenda
Day 1 — Version 1.0
10:00AM to 10:10AM – Introductions – Chris Cabott
10:10AM to 12:00PM – Overview of the sports agent industry; Are you becoming a sports agent for the right reasons; How to get started; How to overcome the challenges of the industry; How to build a firm, budgeting and managing overhead; Overview of core agent skills: recruiting, contract negotiation; building, maintaining and furthering client relationships – Leigh Steinberg
12:00PM to 1:00PM – Building relationships with front offices and coaching staffs in team sports; Understanding the scouting process and how to scout talent from an NFL perspective; What to say the first time that you speak to a potential client or client’s family; How to put together recruiting materials – Chris Cabott
1:00PM to 2:30PM – Lunch/Guest Speaker
2:30PM to 4:00PM – Mock Recruiting Exercise — Leigh Steinberg and Chris Cabott
4:00PM to 4:30PM – Post Academy Networking
Day 2 — Version 2.0
10:00AM to 10:10AM – Introductions – Chris Cabott
10:10AM to 12:00PM – The 10 Core Tenets of Negotiation; Impact of Salary Caps – Leigh Steinberg
12:00PM to 1:30PM – Lunch/Guest Speaker
1:30PM to 3:00PM – Interactive Negotiation Exercise – Leigh Steinberg and Chris Cabott
3:00PM to 4:00PM – How to brand an athlete and yourself; The difference between branding and marketing; Utilization of social media and press; – Leigh Steinberg
4:00PM to 4:30PM – Post Academy Networking