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Agent Academy

Steinberg Sports & Entertainment Presents:

Leigh Steinberg’s Agent Academy

“I just started a job at an agency in Cleveland and I wanted to thank you (Leigh) for the knowledge you instilled in us that day. I really couldn’t have done it without your inspiration.” — David Mariotti (2015 Philly Agent Academy Attendee) 


Please stay tuned for upcoming dates to future Agent Academies!

Day 1 — Version 1.0

10:00AM to 10:10AM – Introductions

10:10AM to 12:00PM – Overview of the sports agent industry; Are you becoming a sports agent for the right reasons; How to get started; How to overcome the challenges of the industry; How to build a firm, budgeting and managing overhead; Overview of core agent skills: recruiting, contract negotiation; building, maintaining and furthering client relationships

12:00PM to 1:00PM – Building relationships with front offices and coaching staffs in team sports; Understanding the scouting process and how to scout talent from an NFL perspective; What to say the first time that you speak to a potential client or client’s family; How to put together recruiting materials

1:00PM to 2:30PM – Lunch/Guest Speaker

2:30PM to 4:00PM – Mock Recruiting Exercise

4:00PM to 4:30PM – Post Academy Networking

Day 2 — Version 2.0

10:00AM to 10:10AM – Introductions

10:10AM to 12:00PM – The 10 Core Tenets of Negotiation; Impact of Salary Caps

12:00PM to 1:30PM – Lunch/Guest Speaker

1:30PM to 3:00PM – Interactive Negotiation Exercise

3:00PM to 4:00PM – How to brand an athlete and yourself; The difference between branding and marketing; Utilization of social media and press;

4:00PM to 4:30PM – Post Academy Networking

All Payment Should Be Made Using This Link: Steinberg Sports Agent Academy


Recent 2017 Agent Academies

Below are some photos of the latest Agent Academies in Dallas, Columbus and Newport Beach.